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Campaign Strategy - Media and Message

Units
4
Number
106A
CCN
71525
Course Description

An inside look at how political campaigns operate from the people who run them. Class material will be directed toward students who are interested in direct involvement in campaign politics or who are looking for a greater understanding of the political process. Students will be required to develop a complete written campaign strategy document in order to fulfill class requirements. Students will be expected to follow political and campaign news through the news media and be prepared to discuss those developments in class. Serious lectures, discussion and classroom exercises on campaign strategy and message development and delivery, with a special focus the role of political media. This section will focus predominantly on campaign advertising, news media coverage, the emerging role of the Internet, and other means by which candidates communicate their message to the voters.

This course falls within the American Politics subfield.

Prerequisites

Students must have completed PS 1. Priority will be given to juniors and seniors.